13 Months of BFSG: Why Most Berlin Business Websites Are Still Not Accessible
Germany's accessibility law took effect in June 2025. A year later, many SME websites still fail the basic requirements.
Blog & Insights
Short-form analysis and practical guidance for Berlin businesses navigating the AI era.
Germany's accessibility law took effect in June 2025. A year later, many SME websites still fail the basic requirements.
The EU AI Act is no longer theoretical. Berlin companies using AI in scoring, automation, or decision support need a defensible compliance baseline now.
Searchers increasingly get the answer before they ever reach the organic results. Local companies need an SEO strategy built for AI summaries, not just blue links.
Always-on phone handling is no longer experimental. Voice agents are already practical for booking, routing, and first-line support if the system is designed properly.
Customers are asking ChatGPT, Perplexity, and other answer engines directly. If your brand signals are inconsistent, those systems may simply skip you.
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